Master of Arts in Fashion Retail, Merchandising, and Media
OBJECTIVES AND OUTCOMES
- Integrate research theory and industry practices to examine fashion business operations in retail and management.
- Develop effective communication strategies for the global fashion industry.
- Deepen expertise in local and international fashion contexts for product development, branding, and commerce with a focus area dedicated to the role of Italy and Europe.
- Gain a thorough understanding of the relationship between branding strategy and retail and merchandising processes.
- Apply ethical leadership approaches to developing innovative and sustainable solutions to the evolving nature of the fashion industry.
- Integrate research theory and industry practices to examine fashion business operations in retail and management.
- Develop effective communication strategies for the global fashion industry.
- Deepen expertise in local and international fashion contexts for product development, branding, and commerce with a focus area dedicated to the role of Italy and Europe.
- Gain a thorough understanding of the relationship between branding strategy and retail and merchandising processes.
- Apply ethical leadership approaches to developing innovative and sustainable solutions to the evolving nature of the fashion industry.
M.A. CURRICULUM
Common Core ( 6 credits )
- LAIERM560 Research Methodologies for International Educators
- LAPYEL550 Ethics, Leadership, and Entrepreneurship
Concentration Courses ( 9 credits )
- FTFMMR610 Advanced Merchandising and Retail Strategies
- BUMAIB620 International Brand Management and Strategies
- DIDMDC610 Digital Communication Strategies
Electives ( 12 credits )
- BUMAEM630 E-Commerce Management
- BUMKMR630 Marketing Research for New Product Development
- 2 courses from:
BUMAHR630 International Human Resource Management
HPHTCL650 Customer Loyalty and Engagement
BUMAGB615 Managing in the Global Business Environment