BA Degree in Hospitality Management - Special Event Management

OBJECTIVES AND OUTCOMES

The academic program will allow students to gain fundamental skills in the area of hospitality management through the analysis of the functioning and organization of specific sectors of hospitality, such as restaurants, hotel chains, and resorts.
Tourism and hospitality will be combined as one area of study that FUA-AUF strongly believes must be considered an unicum without separating tourism from the concept of hospitality.

AUF believes that professionals trained with this kind of academic program will have increased employment opportunities by gaining a greater understanding of industry factors such as the differences between cultures, tourism trends, and transportation in tourism. The students, prospective professionals of the industry, will engage in hospitality activities in the areas of lodging, food and beverage, and tour operators. Coursework is supported by experiential learning methodologies that directly involve students in industry experience and the local community.
 
Program objectives:
- Gain an adequate knowledge of the economic, geographical, anthropological, and sociological foundations, food technologies, as well as cultural topics pertaining to the different and intertwined sectors of tourism and hospitality.
- Develop a strong command of the main social and economic research methodologies as well as its application to specific sectors with skills related to the measurement, data collection, and analysis in a social and industry context.
- Gain knowledge of management applied to diverse work environments to ensure the students’ ability to operate in different business sectors of the industry in a manner that is flexible and multifunctional.
- Increase aware of marketing needs based on the cultural dimension and heritage of tourism in Italy.
- Be able to position the specific competencies acquired in a broader cultural, economic and social context both at a local, national, and international level.
- Gain efficient communication skills as practiced in the hospitality industry.
- Develop a flexible attitude towards innovation and socio-cultural changes that enhance growth opportunities and technological development within Italian tourism.

Outcomes:
- Proposal of innovative development and design of services for hospitality and tourism.
- Logistical management of tourism-related structures.
- Development of strategic marketing plans in partnership with relevant local institutions.
- Development and promotion of tourism to national and international clients.
- Organization and implementation of hospitality services as offered by hotels, convention centers, tour operators, transportation agencies, and public entities related to tourism. Topics will also include spas and wellness centers, agritourism, educational tourism, conferences, and sustainable tourism.
 
Career opportunities:
Hotel industry
Food and beverage industry
Tourism industry
Wellness industry
MICE (Meetings, Incentives, Conferences, Events) industry
Communications sector in the Hospitality industry (press offices, multimedia organizations, publishing)

Upon completion of the program, students will be able to further pursue studies at the graduate level.