AA Fashion Design, Merchandising, and Media - Fashion Merchandising, Marketing, and Retail

Program Description

AUF’s Associate of Arts Degree in Fashion Design, Merchandising and Media is comprised of a combination of courses that focus on the four available program concentrations:
- Fashion Design and Technology
- Accessory Design and Technology
- Fashion Merchandising, Marketing, and Retail
- Fashion Communication, Promotion, and Media

Program Objectives

This program is designed to shape highly qualified professionals through a hybrid approach of a rigorous academic component and hands-on teaching techniques.
- The goal is to develop skills for future careers in fashion with roots stemming from the creative tradition of artisanal arts and industry presence in Italy.
- By stimulating creative craftsmanship and know-how, students integrate fashion practices and knowledge with contemporary perspectives, mentored by international faculty members that directly represent the industry.

General Education Requirements

All AA candidates are required to complete 21 gen ed credits in the areas of English Composition, Humanities, Mathematics, Physical and Biological Sciences, Social and Behavioral Sciences, Diversity and Intercultural Studies, and Italian language. Requirements vary according to the program. Some requirements are embedded in multiple courses, and certain programs may require additional credits to complete the associate-level program of study, as defined in the individual program curriculum.
Program Outcomes

The specialization in Fashion Merchandising, Marketing, and Retail focuses on:
- Integration of competitive skills in fashion merchandising and buying with a focus on viable contemporary responses to the changing global retail environment through strategic marketing solutions and branding operations.

Career Opportunities

Fashion Merchandising, Marketing, and Retail: fashion and accessory merchandisers for retail businesses and fashion houses, buyers, buying office managers.